My client produced showroom graphics for dealerships throughout the Southeast. The intent was to provide the consumer with information needed to help a buying decision. The posters stress the safety, comfort and convenience features and touch basics of the technical aspects of each vehicle. There is a specific poster for most vehicles. Comparison posters that show how Toyota stacked up against other brands. 
A double-sided display held a 24x36” laminated poster.  The display can be moved close to the vehicle in the showroom and the corresponding poster inserted.

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