E-magazine
In 2021, the university tested the replacement of the print magazine with a fully digital version. This email sent a link to the content directory plus a few featured articles.
Automation Journey
Sales funnel landing page.
Promotions
Special editions, holiday offers and incentive promotions.
Notifications
When a new magazine is available online, these emails tell the subscriber how to access it!
Newsletters
This value-added component of a subscription provides time-sensitive news during the football season.
Renewal Reminders
These courtesy messages are sent once per month to magazine subscribers. These are just two samples from the five publications at Coman Publishing.